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You would be correct to consider Martin Truex Jr, the driver of the Furniture Row
Racing-owned No. 78 Toyota Camry in the NASCAR Sprint Cup Series™, an
outdoorsman. Among his favorite hobbies, he lists fishing, hunting and riding
four-wheelers. That’s why it makes sense for Bass Pro Shops, America’s most
popular outdoor store, to co-sponsor Truex’s race car. The retailer will serve
as primary sponsor for nine races during the 2016 season, including the DAYTONA
500®. When Bass Pro Shops is not the primary sponsor, it will remain on the car
as an associate sponsor.